Value-Based Selling Techniques

Objectives

• Develop skills to identify and communicate customer value effectively.
• Enhance ability to align solutions with customer needs and priorities.
• Strengthen techniques for building trust and long-term relationships.
• Master strategies for handling objections and closing value-driven sales.

Content

Understanding Value-Based Selling

• Key principles of value-based selling
• Differentiating between price and value
• Identifying customer pain points and priorities
• Role of empathy in value-based interactions

Building Customer-Centric Solutions

• Conducting effective needs analysis
• Tailoring solutions to address specific customer challenges
• Highlighting measurable outcomes and benefits
• Storytelling techniques to demonstrate value

Effective Communication and Objection Handling

• Articulating value propositions clearly and confidently
• Techniques for managing objections and concerns
• Active listening and responding to customer feedback
• Negotiating with a focus on mutual value creation

Closing and Sustaining Value-Driven Relationships

• Strategies for closing value-based sales
• Ensuring customer satisfaction and post-sale engagement
• Building long-term partnerships based on trust
• Leveraging referrals and testimonials for growth

DATE:

1ST BATCH:        7th – 10th Apr, 2026       

2ND BATCH:      28th – 31st Jul, 2026 

3RD BATCH:       24th – 27th Nov, 2026