E-Commerce Business Strategy

Objectives

• Understand the core components of a successful e-commerce business strategy.
• Learn how to build and scale an e-commerce business.
• Explore techniques for customer acquisition, retention, and growth.
• Develop strategies for optimizing operations and maximizing profitability.

Content

Foundations of E-Commerce Business Strategy

• Overview of the e-commerce landscape
• Key components of a successful e-commerce business model
• Identifying target markets and consumer behavior
• Choosing the right e-commerce platform

Building and Scaling Your E-Commerce Business

• Developing a business plan for e-commerce
• Product sourcing and inventory management
• Setting up an effective online store and user experience
• Logistics and fulfillment strategies

Customer Acquisition and Retention

• Digital marketing strategies for e-commerce
• Social media, SEO, and email marketing for customer acquisition
• Building customer loyalty and retention strategies
• Personalization and customer experience optimization

Optimizing Operations and Maximizing Profitability

• Analyzing key performance indicators (KPIs) for e-commerce
• Pricing strategies and competitive analysis
• Managing supply chain and reducing operational costs
• Leveraging data and analytics for business growth

DATE:
1ST BATCH: 16th–19th Mar, 2026
2ND BATCH: 14th–17th Jul, 2026
3RD BATCH: 10th–13th Nov, 2026