ADVANCED AGRICULTURAL MARKETING TECHNIQUES COURSE

• Understand Modern Agricultural Markets: Equip learners with knowledge of local and global agricultural market systems, trends, and value chains.
• Strengthen Marketing Competencies: Develop essential skills in branding, pricing, distribution, customer relations, and digital marketing for agricultural products.
• Apply Marketing Strategies: Enable participants to apply advanced marketing tools and techniques to real agricultural business scenarios.
• Enhance Agribusiness Competitiveness: Improve learners’ ability to develop strategies that boost market access, profitability, and long-term business sustainability.

COURSE CONTENT
Agricultural Market Overview:

• Market Structure: Understand key players in the agricultural value chain farmers, aggregators, processors, wholesalers, retailers, and exporters.
• Market Trends & Dynamics: Explore current market shifts, consumer preferences, technology influence, and global demand patterns.

Agricultural Marketing Fundamentals:

• Pricing & Costing: Learn pricing strategies, demand forecasting, cost management, and revenue optimization.
• Branding & Packaging: Understand product differentiation, value addition, labeling, and packaging requirements.
• Customer Relationship Management: Develop customer engagement, loyalty, and retention strategies for agribusiness.

Advanced Marketing Techniques:

• Digital & Social Media Marketing: Study the use of online channels, content marketing, influencer strategies, and analytics for agricultural products.
• Value Chain Optimization: Explore supply chain coordination, contract farming models, and strategic partnerships.
• Market Intelligence & Data Analysis: Learn how to gather, analyze, and apply market data for strategic decision-making.

Agribusiness Operations & Distribution:

• Distribution Channels: Understand traditional and modern channels open markets, supermarkets, aggregators, export channels, and e-commerce.
• Logistics & Post-Harvest Handling: Study storage, transportation, preservation, and quality control techniques.
• Standards & Compliance: Understand food safety standards, certifications, and regulatory requirements.

Agricultural Marketing Strategy:

• Competitor & Market Analysis: Analyze competitors, market gaps, and emerging opportunities.
• Marketing Strategy Development: Learn how to design comprehensive marketing plans for agricultural enterprises.
• Risk Management: Understand market risks, price fluctuations, contract risks, and mitigation strategies.

DATE:

1ST BATCH: 10th–13th Feb

2ND BATCH: 2nd–5th Jun 29th

3RD BATCH: 28th – 30th Sep