Objective:
• Understand the fundamental principles of catering and event management within the tourism industry
• Learn modern methods and best practices for managing catering services and events
• Develop skills to plan, organize, and execute successful events
• Enhance knowledge of customer service and client management in catering and events
• Explore strategies for effective marketing and promotion of events
• Gain insights into sustainability practices in catering and event management
• Understand the impact of cultural considerations in event planning and execution
Course Content:
Introduction to Catering and Event Management
• Overview of the catering and event management industry
• Key roles and responsibilities in catering and event management
• Trends and challenges in the tourism sector
Event Planning and Coordination
• Steps in the event planning process
• Budgeting and financial management for events
• Venue selection and logistics coordination
• Supplier and vendor management
Catering Services Management
• Menu planning and development
• Food safety and hygiene standards
• Managing catering operations and staff
• Customer service excellence in catering
Marketing and Promoting Events
• Strategies for effective event marketing
• Utilizing social media and digital marketing
• Building partnerships and networks for event promotion
• Creating compelling event branding and communication
Sustainability in Catering and Events
• Implementing sustainable practices in catering
• Reducing waste and promoting eco-friendly options
• Sustainable event planning and execution
• Case studies of successful sustainable events
Cultural Considerations in Event Management
• Understanding cultural diversity and inclusion in events
• Tailoring events to meet cultural expectations
• Managing international and multicultural events
• Best practices for culturally sensitive event planning
Technology in Catering and Event Management
• Leveraging technology for event planning and execution
• Online booking and registration systems
• Event management software and tools
• Innovations in catering technology
Risk Management and Contingency Planning
• Identifying potential risks in event planning
• Developing risk management strategies
• Contingency planning for unexpected challenges
• Ensuring safety and security at events
Evaluation and Continuous Improvement
• Measuring event success and ROI
• Gathering and analyzing feedback from attendees
• Continuous improvement strategies for future events
• Professional development in catering and event management
Client Relationship Management
• Building and maintaining client relationships
• Understanding client needs and expectations
• Effective communication with clients
• Ensuring client satisfaction and repeat business
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities
DATE:
1ST BATCH: 11th – 14th Mar, 2025
2ND BATCH: 22nd – 25th July, 2025
3RD BATCH: 18th – 21th Nov, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos