ADVANCED STRATEGIC PUBLIC RELATIONS MANAGEMENT

Course Objectives
• Develop a comprehensive understanding of strategic public relations management
• Analyze and apply advanced techniques in public relations planning and implementation
• Enhance skills in crisis communication and reputation management
• Explore the role of digital media in strategic public relations
• Gain insights into global and multicultural public relations practices
Course Content
Strategic Public Relations Planning
• Situational analysis and research
• Stakeholder identification and mapping
• Goal setting and objective formulation
• Message development and positioning
• Channel selection and media mix
Reputation Management
• Corporate identity and image
• Branding and brand management
• Corporate social responsibility (CSR)
• Stakeholder engagement and relationship building
• Crisis communication and issue management
Digital and Social Media in Public Relations
• Social media platforms and their applications
• Content creation and curation for digital media
• Influencer marketing and partnerships
• Search engine optimization (SEO) and search engine marketing (SEM)
• Analytics and measurement in digital public relations
Global and Multicultural Public Relations
• Cultural differences and their impact on public relations practices
• Adapting communication strategies for international audiences
• Managing global public relations campaigns
• Ethical considerations in global public relations
• Emerging trends and best practices in international public relations
Case Studies and Best Practices
• Analyzing successful public relations campaigns
• Identifying key factors for effective public relations strategies
• Applying lessons learned to real-world scenarios
• Discussing ethical dilemmas and decision-making in public relations
• Exploring future trends and challenges in the field

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 16th – 19th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025