Agricultural Marketing Techniques

Course Fee:

₦320,000.00

Course Overview

Course Objectives
By the end of this course, participants will be able to:
• Understand the fundamental principles of agricultural marketing.
• Identify key challenges and opportunities in the agricultural supply chain.
• Develop effective marketing strategies tailored for agricultural products.
• Utilize modern tools and technologies, including digital platforms, for promoting and distributing agricultural goods.
• Apply techniques to assess market demand, pricing strategies, and customer engagement.
• Enhance negotiation and relationship management skills with stakeholders in the agricultural market.
• Understand the role of sustainability and ethical practices in agricultural marketing.
Course Content
Introduction to Agricultural Marketing
• Definition and importance of agricultural marketing
• Characteristics of agricultural products and markets
• The agricultural value chain and supply chain management
Market Research and Analysis
• Conducting market surveys for agricultural products
• Analyzing demand and supply trends
• Identifying target markets and customer segmentation
Pricing Strategies in Agriculture
• Factors influencing agricultural pricing
• Cost-plus pricing, competitive pricing, and value-based pricing
• The role of government policies and subsidies in pricing
Agricultural Product Distribution
• Channels of distribution: Direct, indirect, and e-commerce platforms
• Logistics and transportation challenges in agriculture
• Inventory and storage management for perishable goods
Marketing Strategies for Agricultural Products
• Branding and packaging of agricultural goods
• Traditional vs. modern marketing methods
• Utilizing social media and digital tools for agricultural marketing
Negotiation and Stakeholder Relationship Management
• Building relationships with buyers, wholesalers, and retailers
• Negotiation strategies for better pricing and contracts
• Role of cooperatives and farmer groups in marketing
Ethical and Sustainable Marketing Practices
• Promoting organic and eco-friendly agricultural products
• Certification standards and labeling (e.g., Fair Trade, Organic)
• Integrating sustainability in marketing strategies