AI and CRM: Revolutionizing Customer Relationship Management

Objectives

• Understand the role of AI in enhancing customer relationship management (CRM).
• Explore AI tools and technologies used in CRM systems.
• Learn how AI can improve customer engagement, retention, and satisfaction.
• Examine case studies of AI-driven CRM implementations and their benefits.

Content

Introduction to AI in CRM

• Overview of AI and its role in modern business
• Key concepts of CRM and its importance for businesses
• How AI integrates with traditional CRM systems
• Benefits of AI in automating and personalizing customer interactions

AI Tools and Technologies in CRM

• Machine learning algorithms for customer insights
• Natural language processing (NLP) in chatbots and customer support
• Predictive analytics for sales forecasting and lead generation
• AI-driven marketing automation and customer segmentation

Enhancing Customer Engagement with AI

• Personalization through AI-powered recommendations
• AI-based customer service tools (chatbots, virtual assistants)
• Real-time customer support using AI
• AI in customer feedback analysis and sentiment tracking

AI-Driven CRM Case Studies and Best Practices

• Successful AI implementation in CRM systems
• Analyzing the impact of AI on customer retention and loyalty
• Challenges in adopting AI for CRM
• Future trends in AI and CRM integration

DATE:

1ST BATCH:        27th – 30th Jan, 2026       

2ND BATCH:      19th – 22nd May, 2026 

3RD BATCH:       15th – 18th Sep, 2026