AI-Enhanced Crisis Management in Public Relations

Objectives:

• Understand the role of AI in modern crisis management.
• Explore AI tools and technologies for monitoring and managing crises.
• Learn strategies for integrating AI into public relations crisis responses.
• Enhance decision-making and communication effectiveness using AI.

Content

Introduction to AI in Crisis Management

• Role of AI in Public Relations and Crisis Management
• Understanding AI-driven Data Analytics and Monitoring
• Benefits of AI for Timely Crisis Detection and Response

AI Tools for Crisis Detection and Monitoring

• AI-powered Social Listening and Sentiment Analysis Tools
• Predictive Analytics for Crisis Prevention
• Case Studies of AI in Monitoring Public Sentiment

Integrating AI into Crisis Communication Strategies

• Automating Crisis Messaging and Chatbots
• Enhancing Communication Channels with AI Tools
• Managing Media and Stakeholder Relations Using AI

Improving Decision-Making and Recovery Using AI

• Real-time Data for Crisis Decision-Making
• Post-Crisis Analysis with AI Insights
• AI for Reputation Management and Long-term Recovery

DATE:
1ST BATCH: 8th – 11th Apr, 2025
2ND BATCH: 12th – 15th Aug, 2025
3RD BATCH: 2nd – 5th Dec, 2025