AI-Powered Public Relations: Tools for the Future

Course Objectives:

• Understand the transformative role of AI in public relations.
• Identify and utilize AI tools to enhance PR strategies.
• Develop data-driven approaches to audience targeting, content creation, and crisis management.
• Stay ahead of ethical considerations and emerging trends in AI-powered PR.

Course Content

Introduction to AI in Public Relations

• The evolution of PR: From traditional to AI-driven approaches.
• Key AI technologies transforming PR (e.g., Natural Language Processing, Machine Learning).
• Overview of AI tools for PR professionals.

AI for Audience Insights and Engagement

• Using AI for audience segmentation and behavior analysis.
• Personalization strategies through AI-driven content recommendations.
• Leveraging chatbots and virtual assistants for PR campaigns.

AI in Content Creation and Crisis Management

• AI tools for content generation (e.g., press releases, social media posts).
• Real-time monitoring of public sentiment using AI.
• AI-driven strategies for managing PR crises.

Ethical Considerations and Future Trends in AI-Powered PR

• Ethical implications of using AI in PR (e.g., bias, transparency).
• Balancing human creativity with AI efficiency.
• Future trends and preparing for the next wave of AI innovations in PR.

DATE:
1ST BATCH: 4th – 7th Feb, 2025
2ND BATCH: 9th – 11th June, 2025
3RD BATCH: 21st – 24th Oct, 2025