Brand Development and Management

Objectives

• Understand the principles and importance of brand development.
• Learn strategies for building and maintaining strong brand identities.
• Explore tools and techniques for effective brand management.
• Develop skills to evaluate and adapt branding strategies in dynamic markets.

Content

Foundations of Brand Development

• Importance of branding in modern business
• Elements of a strong brand identity
• Crafting a compelling brand story
• Differentiation and positioning in the market

Building and Establishing a Brand

• Designing a brand strategy
• Role of visual and verbal identity
• Leveraging customer insights for brand creation
• Launching a new brand in competitive markets

Managing Brand Equity and Reputation

• Measuring and enhancing brand equity
• Strategies for maintaining brand consistency
• Handling brand crises and reputation management
• Adapting to market changes while preserving brand value

Innovative Branding Strategies

• Integrating technology into brand development
• Utilizing digital platforms for brand growth
• Trends in global and niche branding
• Sustainable and ethical branding practices

DATE:

1ST BATCH:        30th Mar – 2nd Apr, 2026       

2ND BATCH:      21st – 24th Jul, 2026 

3RD BATCH:       17th – 20th Nov, 2026