BUSINESS MANAGEMENT AND ENTREPRENEURSHIP

Course Objectives:
• Understand the fundamental principles and concepts of business management
• Develop essential skills for effective entrepreneurship and business leadership
• Explore strategies for starting, managing, and growing a successful business
• Gain insights into the legal, financial, and operational aspects of business operations
• Cultivate critical thinking and problem-solving abilities for business decision-making
• Understand the importance of innovation, creativity, and adaptability in the business environment
Course Content:
Introduction to Business Management
• Definition and scope of business management
• The role of management in organizations
• Functional areas of business (marketing, finance, operations, human resources)
Entrepreneurship and New Venture Creation
• Entrepreneurial mindset and characteristics
• Identifying and evaluating business opportunities
• Developing a business plan
• Securing financing and resources for a new venture
Business Operations and Management
• Planning and decision-making processes
• Organizing and structuring the business
• Staffing and human resource management
• Directing and leading teams
• Controlling and monitoring business performance
Marketing and Sales Management
• Understanding customer needs and market trends
• Developing effective marketing strategies
• Implementing marketing mix (product, price, place, promotion)
• Sales techniques and customer relationship management
Financial Management
• Fundamentals of accounting and financial statements
• Budgeting and financial planning
• Sources of financing and capital structure
• Financial analysis and decision-making
Legal and Regulatory Environment
• Business legal structures and forms of ownership
• Intellectual property rights and protection
• Compliance with laws and regulations
• Ethical considerations in business
Strategic Management and Innovation
• Analyzing the external and internal business environment
• Formulating and implementing business strategies
• Fostering innovation and adaptability
• Managing change and organizational transformation

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 25th – 28th Feb,2025
2ND BATCH: 1st – 4th July,2025
3RD BATCH: 11th – 14th Nov,2025