BUSINESS PLANNING AND STRATEGIC DECISION-MAKING

Course Objectives:
• Understand the importance of business planning and strategic decision-making in the success of an organization
• Develop skills in analyzing the internal and external environment of a business
• Learn how to set strategic objectives and formulate effective strategies
• Gain knowledge on implementing and evaluating strategic plans
• Enhance decision-making abilities in a business context
Course Content:
Introduction to Business Planning and Strategic Decision-Making
• Definition and importance of business planning
• Strategic management process
• Role of strategic decision-making in business success
Environmental Analysis
• Internal environment analysis (strengths and weaknesses)
• External environment analysis (opportunities and threats)
• Industry analysis using Porter’s Five Forces model
Strategic Objectives and Goal Setting
• Developing a vision and mission statement
• Establishing long-term and short-term objectives
• Aligning objectives with the organization’s mission
Strategy Formulation
• Identifying strategic alternatives
• Evaluating and selecting the most appropriate strategies
• Developing functional-level strategies (marketing, finance, operations, HR)
Strategy Implementation
• Organizational structure and design
• Resource allocation and budgeting
• Leadership and change management
Strategic Control and Evaluation
• Monitoring and evaluating strategy implementation
• Measuring organizational performance
• Adapting strategies to changing circumstances
Case Studies and Practical Applications
• Analyzing real-world business cases
• Applying strategic decision-making tools and techniques
• Developing strategic plans for hypothetical scenarios
Ethical Considerations in Strategic Decision-Making
• Balancing stakeholder interests
• Corporate social responsibility and sustainability
• Ethical dilemmas in strategic decision-making

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:         28th – 31st Jan,2025
2ND BATCH:       27th – 30th May,2025
3RD BATCH:        14th – 17th Oct,2025