Developing Strategic Market Plans for Your Organization

Objective:
• Understand the key components of a strategic market plan.
• Learn how to conduct comprehensive market research and analysis.
• Develop skills to identify target markets and customer segments.
• Gain knowledge of competitive analysis and positioning strategies.
• Acquire techniques for setting marketing objectives and goals.
• Learn how to formulate and implement effective marketing strategies.
• Enhance skills in monitoring and evaluating marketing performance.
• Understand the role of digital marketing in strategic planning.
• Develop skills for creating actionable marketing plans that align with organizational goals.
• Learn how to adapt and refine marketing strategies based on market feedback and performance data.
Course Content:
Introduction to Strategic Market Planning
• Understanding the importance and benefits of strategic market planning.
• Exploring the key components and structure of a market plan.
Market Research and Analysis
• Techniques for conducting thorough market research.
• Methods for analyzing market trends, customer behavior, and market dynamics.
Identifying Target Markets and Customer Segments
• Strategies for identifying and segmenting target markets.
• Understanding customer needs, preferences, and pain points.
Competitive Analysis and Positioning
• Tools and techniques for analyzing competitors.
• Developing effective positioning strategies to differentiate from competitors.
Setting Marketing Objectives and Goals
• Methods for setting SMART marketing objectives and aligning them with business goals.
Formulating Marketing Strategies
• Developing marketing strategies that address the 4Ps (Product, Price, Place, Promotion).
• Integrating digital marketing strategies with traditional marketing approaches.
Implementation of Marketing Plans
• Steps for implementing marketing strategies and plans.
• Resource allocation and budgeting for marketing activities.
Monitoring and Evaluating Marketing Performance
• Techniques for tracking and measuring the effectiveness of marketing strategies.
• Utilizing key performance indicators (KPIs) and metrics for evaluation.
Role of Digital Marketing in Strategic Planning
• Incorporating digital marketing channels and tactics into the overall strategic plan.
• Leveraging social media, SEO, content marketing, and other digital tools.
Creating Actionable Marketing Plans
• Developing detailed and actionable marketing plans that drive results.
• Ensuring alignment with organizational goals and objectives.
Adapting and Refining Marketing Strategies
• Methods for adapting marketing strategies based on market feedback.
• Techniques for continuous improvement and optimization of marketing efforts.

FOR WHOM: Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        28th Apr – 1st May, 2026       

2ND BATCH:      18th – 21st Aug, 2026 

3RD BATCH:       15th – 18th Dec, 2026