Digital Listening: Monitoring Trends with AI for PR Success

Objectives

• Understand the concept of digital listening and its role in public relations.
• Learn how AI tools can enhance the process of monitoring trends and public sentiment.
• Develop skills to interpret data from digital platforms for strategic PR decisions.
• Gain insights into how AI-driven insights can be used for real-time PR strategy adjustments.

Introduction to Digital Listening in PR

• Definition and importance of digital listening in public relations.
• Key components of digital listening: social media, blogs, forums, news outlets.
• Overview of how AI tools analyze and interpret online conversations.
• Benefits of digital listening for PR professionals: crisis management, brand reputation, trend forecasting.

AI Tools and Platforms for Digital Listening

• Introduction to popular AI-powered tools for monitoring digital trends (e.g., Brandwatch, Talkwalker).
• How AI algorithms identify and categorize trends, sentiment, and engagement.
• Customizing AI tools to track specific keywords, demographics, and regions.
• Integrating AI tools with PR strategies and campaigns.

Interpreting Data and Gaining Insights

• Understanding data analytics and reports from AI tools.
• Identifying key trends, public sentiment, and emerging issues.
• Analyzing audience behavior and engagement across platforms.
• Turning insights into actionable PR strategies.

Using AI Insights for Real-Time PR Strategy Adjustments

• How to respond to trends and issues as they develop in real-time.
• Case studies of AI-driven PR strategies and their success.
• Integrating AI insights into press releases, media outreach, and social media content.
• Measuring the effectiveness of AI-informed PR strategies.

DATE:
1ST BATCH: 14th – 17th Apr, 2026
2ND BATCH: 4th – 7th Aug, 2026
3RD BATCH: 1st- 4th Dec, 2026