Digital Marketing for Entrepreneurs: Building an Online Presence

Objectives

• Understand the importance of a strong online presence for business growth.
• Learn how to effectively use digital marketing channels to reach target audiences.
• Develop skills to create and execute digital marketing strategies.
• Explore tools and techniques for measuring the success of digital marketing efforts.

Content

Building a Strong Online Presence

• Importance of having a website and online brand identity
• Choosing the right domain name and hosting platform
• Creating an engaging and user-friendly website design
• Crafting a compelling brand message and visual identity

Social Media Marketing for Entrepreneurs

• Selecting the right social media platforms for your business
• Building and engaging a social media audience
• Content strategies for different social media channels
• Paid social media advertising and promotions

Search Engine Optimization (SEO) and Content Marketing

• Introduction to SEO and its importance for visibility
• On-page and off-page SEO techniques
• Content creation for SEO: blogs, videos, and infographics
• Keyword research and optimization strategies

Measuring and Analyzing Digital Marketing Success

• Key metrics for tracking online presence (website traffic, engagement)
• Tools for monitoring digital marketing campaigns (Google Analytics, social media insights)
• Adjusting strategies based on performance data
• Scaling digital marketing efforts for growth

DATE:

1ST BATCH: 25th – 28th Mar,                       2025    

2ND BATCH: 5th – 8th Aug,                           2025

3RD BATCH: 25th- 28th Nov,                       2025