Effective Sales and Marketing Administration Workshop

Objective:
• Equip participants with the skills and knowledge required for effective sales and marketing administration.
• Provide practical insights into managing sales and marketing operations efficiently.
• Enhance participants’ ability to contribute to organizational sales and marketing goals.
Course Content:
Understanding Sales and Marketing Administration
• Define the role and importance of sales and marketing administration in business operations.
• Key functions and responsibilities of sales and marketing administrators.
Customer Relationship Management (CRM) Systems
• Introduction to CRM systems and their importance in sales and marketing.
• Utilizing CRM tools for customer data management and analysis.
Sales and Marketing Strategy Development
• Developing effective sales and marketing strategies aligned with business goals.
• Techniques for market segmentation, targeting, and positioning.
Sales Forecasting and Budgeting
• Methods for sales forecasting to predict future sales performance.
• Budgeting techniques for sales and marketing campaigns and initiatives.
Lead Generation and Conversion
• Strategies for generating leads through various channels (digital, offline).
• Techniques for lead nurturing and conversion into customers.
Sales Pipeline Management
• Understanding the sales pipeline and its stages.
• Tools and methods for effectively managing the sales pipeline.
Marketing Collateral and Content Management
• Creating and managing marketing collateral (brochures, flyers, etc.).
• Content management strategies for digital marketing channels.
Campaign Management and Execution
• Planning and executing marketing campaigns effectively.
• Measurement and analysis of campaign performance.
Sales and Marketing Reporting
• Importance of sales and marketing reporting for decision-making.
• Types of reports and key metrics to track in sales and marketing.
Team Collaboration and Communication
• Techniques for effective collaboration between sales, marketing, and other departments.
• Communication strategies to align sales and marketing efforts.

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
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DATE:
1ST BATCH:        14th – 17th Jan,                 2025      

2ND BATCH:       6th – 9th May,                   2025
3RDBATCH:        19th – 22nd Aug,             2025