Introduction to Effective Marketing: Essential Skills for Beginners

Objective:
• Equip beginners with foundational knowledge and skills in marketing.
• Provide practical insights and techniques to execute effective marketing strategies.
• Prepare participants to apply marketing principles to real-world scenarios.
Course Content:
Understanding Marketing Fundamentals
• Explore the basics of marketing and its importance in business.
• Introduction to marketing concepts and terminology.
Consumer Behavior and Market Research
• Understanding consumer behavior and its impact on marketing decisions.
• Introduction to market research techniques.
Developing a Marketing Strategy
• Steps in developing a marketing strategy.
• Setting marketing objectives and goals.
• Identifying target markets and positioning strategies.
Digital Marketing Essentials
• Overview of digital marketing channels and platforms.
• Introduction to social media marketing.
• Basics of search engine optimization (SEO) and search engine marketing (SEM).
Content Marketing and Branding
• Introduction to content marketing and its role in marketing strategy.
• Basics of branding and brand management.
Advertising and Promotional Strategies
• Overview of advertising and promotional tactics.
• Introduction to media planning and buying.
• Basics of public relations (PR) and influencer marketing.
Measuring Marketing Effectiveness
• Introduction to marketing metrics and key performance indicators (KPIs).
• Basics of marketing analytics and reporting.
Ethical and Legal Considerations in Marketing
• Overview of ethical issues in marketing.
• Introduction to marketing laws and regulations.
Developing a Marketing Plan
• Steps in developing a comprehensive marketing plan.
• Practical exercises and case studies in marketing planning.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        2nd – 4th Apr,                    2025      

2ND BATCH:       15th – 18th July,               2025
3RDBATCH:        11th – 14th Nov,               2025