INTRODUCTION TO PUBLIC RELATION

Course Objectives:
• Understand the fundamental concepts and principles of public relations
• Develop effective communication strategies for various stakeholders
• Learn how to manage public relations campaigns and events
• Analyze and evaluate the impact of public relations efforts
Course Content
Introduction to Public Relations
• Definition and scope of public relations
• Importance of public relations in modern society
• Ethical considerations in public relations
Communication Fundamentals
• Elements of communication
• Verbal and non-verbal communication
• Effective listening skills
Stakeholder Identification and Analysis
• Identifying key stakeholders
• Understanding stakeholder needs and expectations
• Mapping stakeholder relationships
Media Relations
• Building relationships with media professionals
• Preparing and delivering press releases
• Conducting successful press conferences
Crisis Communication
• Defining and identifying potential crises
• Developing crisis communication plans
• Implementing crisis communication strategies
Social Media and Public Relations
• Integrating social media into public relations strategies
• Leveraging social media platforms for effective communication
• Monitoring and responding to online conversations
Event Management
• Planning and organizing public relations events
• Promoting events through various channels
• Evaluating the success of events
Corporate Social Responsibility (CSR)
• Understanding the role of CSR in public relations
• Developing and implementing CSR initiatives
• Communicating CSR efforts to stakeholders
Public Relations Measurement and Evaluation
• Defining public relations objectives and goals
• Selecting appropriate metrics for measurement
• Analyzing and interpreting public relations data
Case Studies and Best Practices
• Analyzing successful public relations campaigns
• Identifying best practices in the field
• Applying lessons learned to future projects

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 4th – 7th Feb, 2025
2ND BATCH: 3rd – 6th June, 2025
3RD BATCH: 21st – 24th Oct, 2025