Managing and Leading Strategic Communication in Public Relations

Objectives:
• Understand the role of strategic communication in public relations.
• Develop skills in managing and leading effective communication strategies.
• Explore the importance of strategic planning in PR campaigns.
• Learn how to build and maintain relationships with key stakeholders.
• Enhance crisis communication management skills.
Course Content:
• Introduction to Strategic Communication in Public Relations
• Defining strategic communication
• Importance in PR
• Managing Communication Strategies
• Planning and executing PR campaigns
• Monitoring and evaluating communication efforts
• Leadership in Public Relations
• Leading communication teams
• Setting strategic direction
• Stakeholder Relationship Management
• Identifying key stakeholders
• Building and maintaining relationships
• Crisis Communication
• Understanding crisis communication
• Developing crisis communication plans

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 11th – 14th Feb, 2025
2ND BATCH: 9th – 11th June, 2025
3RD BATCH: 28th – 31st Oct, 2025