Marketing of Agricultural Products Course

Course Fee:

₦320,000.00

Course Overview

Objectives
• Understand the key concepts and strategies involved in marketing agricultural products.
• Learn about market analysis and consumer behavior in the agricultural sector.
• Explore distribution channels and promotional strategies for agricultural products.
• Develop skills to create a marketing plan for agricultural products.

Introduction to Agricultural Marketing
• Definition and scope of agricultural marketing
• The importance of agricultural marketing in economic development
• The marketing process in agriculture: from production to consumption
• Challenges in marketing agricultural products
Market Analysis and Consumer Behavior
• Understanding market segmentation in agriculture
• Identifying target markets for agricultural products
• Factors influencing consumer behavior in agricultural markets
• Tools for market research and analysis in agriculture
Distribution Channels and Supply Chain Management
• The role of intermediaries in agricultural marketing
• Types of distribution channels for agricultural products
• Supply chain management and its impact on product availability and quality
• Managing logistics and transportation for agricultural products
Promotion and Pricing Strategies
• Promotional tools for agricultural products (advertising, sales promotions, public relations)
• Pricing strategies in agricultural marketing
• Developing a marketing communication plan
• Evaluating the effectiveness of promotional and pricing strategies