Objective:
• Develop effective persuasion skills to influence others positively and achieve desired outcomes.
• Learn strategies to build credibility, trust, and rapport in persuasive interactions.
• Enhance communication skills to effectively convey ideas and influence decisions.
Course Content:
Understanding Persuasion
• Explore the concept of persuasion and its importance in professional and personal contexts.
o Definition and significance of persuasion
o The psychology of persuasion
Building Credibility and Trust
• Learn how to build credibility and trust to enhance your persuasive influence.
o Establishing credibility
o Building trust
Understanding Human Behavior and Motivation
• Gain insights into human behavior and motivation to tailor your persuasive approach.
o Psychological principles of influence
o Motivational factors
Effective Communication Skills
• Develop effective communication skills to convey your message persuasively.
o Active listening
o Articulating ideas clearly and persuasively
Strategies for Influencing Without Authority
• Learn practical strategies for influencing others even when you lack formal authority.
o Building alliances and networks
o Using persuasion tactics effectively
Overcoming Resistance and Objections
• Learn techniques to overcome resistance and objections in persuasive interactions.
o Handling objections
o Dealing with resistance
Ethics and Persuasion
• Understand the ethical considerations in persuasive communication.
o Ethical persuasion
o Avoiding manipulation
Application of Persuasion in Different Contexts
• Explore how to apply persuasion techniques in various professional and personal contexts.
o Persuasion in leadership
o Persuasion in negotiations
Practical Exercises and Case Studies
• Engage in practical exercises and analyze case studies to apply persuasive techniques.
o Role-playing exercises
o Case study analysis
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 2nd – 5th Apr, 2024
2ND BATCH: 13th – 16th Aug, 2024
3RD BATCH: 26th – 29th Nov, 2024
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos