Online Advertising: Google Ads, Facebook Ads

Objectives

• Gain an understanding of the fundamentals of online advertising.
• Learn how to create and manage Google Ads and Facebook Ads campaigns.
• Explore targeting, bidding strategies, and ad optimization techniques.
• Develop skills to measure and analyze the performance of online ads.

Content

Introduction to Online Advertising

• Overview of online advertising platforms
• Benefits and challenges of online advertising
• Key differences between Google Ads and Facebook Ads
• Understanding advertising objectives and goals

Google Ads: Setup and Management

• Creating and setting up a Google Ads account
• Keyword research and selection
• Campaign types: Search, Display, Shopping, and Video ads
• Writing effective ad copy and designing landing pages

Facebook Ads: Setup and Management

• Creating and setting up a Facebook Ads account
• Audience targeting and segmentation
• Crafting engaging ad creatives (images, videos, and text)
• Budgeting, bidding strategies, and campaign optimization

Measuring and Analyzing Ad Performance

• Key performance indicators (KPIs) for Google Ads and Facebook Ads
• Tools for tracking ad performance (Google Analytics, Facebook Insights)
• Analyzing results and making data-driven decisions
• Adjusting campaigns based on performance metrics

DATE:

1ST BATCH:        14th – 17th Apr, 2026       

2ND BATCH:      4th – 7th Aug, 2026 

3RD BATCH:       1st – 4th Dec, 2026