Organizational Transformation through Effective Communications

OBJECTIVES
The objectives of this training program are:
• To provide participants with the tools to align audiences with media and messages
• To help participants seamlessly merge traditional and new media strategies and tactics
• To sharpen the focus on Strategic Communications as a corporate enabler
• To help participants tweak their “Big Picture” strategies.
• To help participants re-position their Future Strategy and Implementation

COURSE CONTENT
Aligning Communications and Organizational Strategy
• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy

Identifying and Strengthening Internal Gaps
• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance

Implementation Strategy
• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socializing Process
• Audience Centred Engagement Strategies

Measurement and Evaluation
• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact

Designing The Next Iteration
• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 7th – 10th May, 2024
2ND BATCH: 3rd – 6th Sept, 2024
3RD BATCH: 17th – 20th Dec, 2024