Public Relations Protocol and Etiquette

Objectives:
• Understand the importance of protocol and etiquette in public relations
• Develop skills to navigate various social and professional situations with grace and professionalism
• Enhance communication effectiveness through proper etiquette practices
• Build strong relationships and maintain a positive public image through protocol adherence
Course Content:
• Importance of Protocol and Etiquette in Public Relations
• Definition and significance of protocol and etiquette
• Impact on professional relationships and reputation management
• Key Elements of Protocol
• Dress code and grooming standards
• Business card exchange and introductions
• Meeting and event etiquette
• Communication Etiquette
• Verbal and non-verbal communication skills
• Email and phone etiquette
• Handling difficult conversations with diplomacy
• Social Media and Online Etiquette
• Best practices for social media engagement
• Managing online reputation and crisis communication
• International Protocol and Cultural Sensitivity
• Understanding cultural differences in communication and behavior
• Protocol considerations when working with international clients or partners
• Crisis Management and Protocol
• Maintaining professionalism and composure in challenging situations
• Implementing protocol during crisis communication
• Networking and Relationship Building
• Strategies for effective networking
• Building and maintaining professional relationships through proper etiquette
• Personal Branding and Image Management
• Creating a positive personal brand through etiquette
• Image management in public relations
• Case Studies and Practical Applications
• Real-world examples of successful protocol and etiquette practices
• Role-playing exercises to apply learned concepts in various scenarios

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 28th – 31st Jan, 2025
2ND BATCH: 3rd – 6th June, 2025
3RD BATCH: 14th – 17th Oct, 2025