Sales and Marketing Professional Development

Objective:
• Equip participants with essential skills and knowledge to excel in sales and marketing roles.
• Provide practical insights and strategies for achieving sales targets and marketing objectives.
• Foster a deep understanding of customer behavior, market trends, and competitive analysis.
• Enhance communication and negotiation skills to build strong client relationships.
• Develop proficiency in digital marketing tools and techniques to drive business growth.
Course Content:
Sales Fundamentals
• Understand the principles of sales and its importance in business growth.
o Overview of sales processes and methodologies.
o Techniques for effective sales prospecting and lead generation.
Customer Relationship Management
• Learn strategies for building and maintaining strong client relationships.
o Effective communication and active listening skills.
o Customer retention strategies and customer service excellence.
Marketing Essentials
• Gain insights into the fundamentals of marketing and its role in business success.
o Market segmentation, targeting, and positioning strategies.
o Product, pricing, promotion, and distribution strategies.
Digital Marketing Strategies
• Develop proficiency in digital marketing tools and platforms.
o Social media marketing strategies and best practices.
o Search engine optimization (SEO) and search engine marketing (SEM).
Market Research and Analysis
• Understand the importance of market research and competitive analysis.
o Techniques for conducting market research and gathering customer insights.
o Competitive analysis and positioning strategies.
Sales and Marketing Planning
• Learn how to develop effective sales and marketing plans.
o Setting SMART goals and objectives.
o Budgeting and resource allocation for sales and marketing activities.
Negotiation and Persuasion
• Enhance negotiation skills to achieve win-win outcomes.
o Principles of persuasion and influence in sales and marketing.
o Overcoming objections and closing sales deals.
Brand Management
• Understand the fundamentals of brand management and brand equity.
o Building and maintaining a strong brand identity.
o Brand positioning and brand strategy development.
Ethics and Legal Aspects
• Learn about ethical considerations and legal aspects in sales and marketing.
o Ethical principles in marketing communications and sales practices.
o Compliance with laws and regulations governing sales and marketing activities.

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        18th – 21st Feb,               2025      

2ND BATCH:       3rd – 6th June,                  2025
3RDBATCH:        23rd – 26th Sept,              2025