Sales Negotiation Techniques

Objectives

• Understand the key principles of successful sales negotiations.
• Develop effective communication and persuasion skills for negotiations.
• Learn strategies for overcoming objections and closing deals.
• Master techniques for building long-term client relationships through negotiation.

Content

Introduction to Sales Negotiation

• Key concepts and principles of sales negotiation
• Types of negotiations in sales
• The negotiation process: preparation, discussion, closing
• Understanding the interests and needs of both parties

Effective Communication in Negotiations

• Active listening and questioning techniques
• Non-verbal communication and body language
• Framing and reframing to influence outcomes
• Persuasion techniques and handling difficult conversations

Overcoming Objections and Closing Deals

• Identifying common sales objections
• Techniques for addressing and overcoming objections
• Closing strategies: trial closes, assumptive closes, and more
• Handling rejection and turning it into an opportunity

Building Long-Term Client Relationships

• Creating value for clients in negotiations
• Negotiation ethics and maintaining integrity
• Establishing trust and rapport with clients
• Post-negotiation follow-up and relationship management

DATE:

1ST BATCH:        14th – 17th Apr, 2026       

2ND BATCH:      4th – 7th Aug, 2026 

3RD BATCH:       1st – 4th Dec, 2026