Social Media Algorithms and Their Impact on PR Strategies

Course Objectives

• Understand the foundational principles of social media algorithms and their evolution.
• Analyze how algorithmic changes impact audience reach and engagement in public relations (PR).
• Develop PR strategies tailored to algorithm-driven platforms.
• Identify ethical considerations and opportunities associated with leveraging algorithms in PR campaigns.

Course Content

Understanding Social Media Algorithms

• What are social media algorithms?
• Evolution of algorithms on major platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn).
• Key factors influencing content visibility: engagement, recency, relevance, and personalization.

Impact of Algorithms on PR Strategies

• How algorithms shape audience reach and engagement.
• Challenges and opportunities for PR professionals.
• Case studies: Successful and failed PR campaigns influenced by algorithmic changes.

Adapting PR Strategies to Algorithmic Changes

• Creating algorithm-friendly content (e.g., optimized headlines, timing, and multimedia).
• Using analytics tools to monitor performance and refine strategies.
• Practical tips: Navigating trends, hashtags, and community management.

Ethical Considerations and Future Trends

• Ethical concerns: Manipulation, misinformation, and bias.
• Balancing authenticity with optimization.
• Future trends: AI and machine learning in social media algorithms and their implications for PR.
• Group discussion: Building sustainable, ethical PR strategies.

DATE:
1ST BATCH: 21st – 24th Jan, 2025
2ND BATCH: 27th – 30th May, 2025
3RD BATCH: 7th – 10th Oct, 2025