Social Media Strategy for Communication and PR

Objective:
• Develop an understanding of social media strategy and its importance in communication and public relations.
• Learn how to create effective social media campaigns to enhance brand awareness and engagement.
• Gain practical skills in using social media analytics to measure and optimize campaign performance.
• Explore strategies for crisis management and reputation building through social media platforms.
• Understand ethical considerations and best practices in social media communication.
Course Content:
Social Media Strategy Fundamentals
• Introduction to social media strategy
• Key components of a successful social media strategy
Creating Effective Social Media Campaigns
• Planning and goal setting for social media campaigns
• Content creation and curation strategies
• Engaging with the audience through social media platforms
Social Media Analytics and Measurement
• Introduction to social media analytics tools
• Metrics and key performance indicators (KPIs) for social media
• Analyzing and optimizing social media campaigns
Crisis Management and Reputation Building
• Developing a crisis management plan for social media
• Strategies for reputation management and brand monitoring
• Case studies and best practices in crisis communication
Ethics and Best Practices in Social Media Communication
• Ethical considerations in social media usage
• Legal aspects and compliance in social media communication
• Creating and maintaining a positive brand image
Practical Applications and Case Studies
• Implementing a social media strategy
• Case studies of successful social media campaigns
• Group exercises and practical applications

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 7th – 10th May, 2024
2ND BATCH: 3rd – 6th Sept, 2024
3RD BATCH: 17th – 20th Dec, 2024