Startup Growth Strategies Training
Course Objectives:
• Understand the key principles of startup growth strategies
• Learn how to identify and validate target markets
• Develop effective customer acquisition and retention strategies
• Implement data-driven decision making for growth
• Explore growth hacking techniques and tools
• Understand the importance of scaling and sustainability
Course Content:
Introduction to Startup Growth Strategies
• Understanding the startup ecosystem
• Defining growth and its importance for startups
• Identifying growth stages and challenges
Market Validation and Target Audience
• Conducting market research and analysis
• Identifying target segments and personas
• Validating market demand and potential
Customer Acquisition Strategies
• Developing a customer acquisition funnel
• Implementing effective marketing channels
• Leveraging content marketing and SEO
• Utilizing social media and influencer marketing
• Exploring paid advertising and retargeting
Customer Retention and Loyalty
• Understanding customer lifetime value (CLV)
• Implementing effective onboarding and engagement strategies
• Developing loyalty programs and referral systems
• Gathering and acting on customer feedback
Data-Driven Decision Making
• Identifying key metrics and KPIs for growth
• Implementing tracking and analytics tools
• Interpreting data and drawing insights
• Making data-driven decisions for growth
Growth Hacking Techniques
• Understanding the principles of growth hacking
• Exploring growth hacking case studies and examples
• Implementing A/B testing and experimentation
• Leveraging growth hacking tools and platforms
Scaling and Sustainability
• Developing a scalable business model
• Identifying and addressing scaling challenges
• Ensuring long-term sustainability and profitability
• Exploring funding options and investment strategies
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 18th – 21st Mar,2025
2ND BATCH: 22nd – 25th July,2025
3RD BATCH: 18th – 21th Nov,2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos