Organizational Transformation through Effective Communications
Course Overview
The objectives of this training program are:
• To provide participants with the tools to align audiences with media and messages
• To help participants seamlessly merge traditional and new media strategies and tactics
• To sharpen the focus on Strategic Communications as a corporate enabler
• To help participants tweak their “Big Picture” strategies.
• To help participants re-position their Future Strategy and Implementation
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Aligning Communications and Organizational Strategy
• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy
Identifying and Strengthening Internal Gaps
• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance
Implementation Strategy
• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socializing Process
• Audience Centred Engagement Strategies
Measurement and Evaluation
• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact
Designing The Next Iteration
• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility
1ST BATCH: Tuesday, March 24, 2026 — Friday, March 27, 2026.
2ND BATCH: Tuesday, July 21, 2026 — Friday, July 24, 2026.
3RD BATCH: Tuesday, November 17, 2026 — Friday, November 20, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
