Ethics in AI-Driven Public Relations

Course Objectives

• Understand the ethical implications of using AI in public relations.
• Identify challenges and best practices for ethical decision-making in AI-driven PR strategies.
• Evaluate the role of transparency, accountability, and fairness in AI technologies used in PR.
• Develop strategies to mitigate ethical risks while leveraging AI tools effectively.

Course Content

Introduction to AI in Public Relations

• Overview of AI technologies and their applications in PR (e.g., data analysis, content generation, chatbots).
• Ethical considerations unique to AI-driven PR (e.g., misinformation, bias, and data privacy).
• Case studies of AI use (both successful and controversial).

Key Ethical Principles in AI

• Fundamental ethical principles: transparency, accountability, and fairness.
• Identifying and mitigating biases in AI algorithms.
• Practical examples: ethical dilemmas in AI-powered communication tools.

Regulatory and Societal Perspectives

• Overview of global regulations on AI ethics and their implications for PR professionals.
• The impact of AI-driven PR practices on public trust and societal norms.
• Frameworks for aligning AI practices with ethical standards (e.g., AI ethics guidelines).

Best Practices and Future Trends

• Strategies for ethical decision-making in AI-powered PR campaigns.
• Emerging trends in AI and their potential ethical challenges in PR.
• Developing an ethical AI policy for PR firms.
• Group discussion: Crafting ethical responses to real-world PR scenarios involving AI.

DATE:
1ST BATCH: 13th – 16th Jan, 2026
2ND BATCH: 5th – 8th May, 2026
3RD BATCH: 1st – 4th Sept, 2026