Complete Course for Marketing, New Marketing and Non-Marketing Professionals
Course Overview
• Gain a comprehensive understanding of the fundamental concepts and principles of marketing.
• Develop practical skills and strategies essential for effective marketing in today’s business environment.
• Equip yourself with the knowledge to contribute effectively to marketing initiatives, whether in marketing roles or cross-functional teams.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Fundamental Concepts of Marketing
• Overview of marketing and its role in business
• Understanding customer needs and wants
• The marketing mix (4Ps): Product, Price, Place, Promotion
Market Research and Consumer Behavior
• Conducting market research
• Analyzing consumer behavior and preferences
• Segmentation, targeting, and positioning strategies
Digital Marketing Basics
• Introduction to digital marketing
• Website optimization and SEO basics
• Social media marketing fundamentals
Branding and Positioning
• Building strong brands
• Brand positioning and differentiation strategies
• Brand management and brand equity
Marketing Communication
• Integrated marketing communication (IMC)
• Advertising and public relations basics
• Content marketing and email marketing
Sales and Marketing Alignment
• Overview of sales and marketing alignment
• Strategies for collaboration between sales and marketing teams
• Customer relationship management (CRM) basics
Ethical and Legal Aspects of Marketing
• Ethics in marketing practices
• Understanding legal considerations in marketing
• Consumer protection and privacy laws
Measuring Marketing Effectiveness
• Key performance indicators (KPIs) in marketing
• Metrics for measuring marketing campaigns
• Using analytics to improve marketing efforts
Emerging Trends in Marketing
• Overview of current and future trends in marketing
• Innovations in digital marketing and technology
• Sustainability and ethical marketing practices
FOR WHOM:
Marketing & Sales Personnel
1ST BATCH: Tuesday, February 17, 2026 — Friday, February 20, 2026.
2ND BATCH: Tuesday, June 9, 2026 — Friday, June 12, 2026.
3RD BATCH: Tuesday, October 6, 2026 — Friday, October 9, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
