AI-Powered Marketing Strategies for the Digital Age

Objectives

• Understand the role of AI in modern marketing strategies.
• Learn how to leverage AI tools to optimize marketing efforts.
• Explore the impact of AI on customer experience and personalization.
• Develop skills to integrate AI into digital marketing campaigns effectively.

Content

Introduction to AI in Marketing

• Overview of AI and its applications in marketing
• The evolution of digital marketing with AI
• Key AI technologies transforming marketing (machine learning, NLP, etc.)
• Benefits and challenges of adopting AI in marketing

AI for Personalization and Customer Segmentation

• Using AI for data-driven customer segmentation
• Personalizing content and experiences with AI
• Predictive analytics for customer behavior forecasting
• Real-time customer insights and decision-making

AI-Driven Content Creation and Optimization

• AI tools for content generation (e.g., copywriting, visual content)
• Enhancing SEO and content strategies with AI
• Automating content curation and distribution
• AI in social media marketing and campaign management

Measuring AI-Driven Marketing Success

• Key performance indicators (KPIs) for AI marketing strategies
• Tools for tracking and analyzing AI-driven campaigns
• A/B testing and optimization with AI
• Future trends in AI marketing and innovation

DATE:

1ST BATCH:        10th – 13th Feb, 2026       

2ND BATCH:      2nd – 5th Jun, 2026 

3RD BATCH:       28th – 30th Sep, 2026