Advanced Digital Marketing Strategies

Objectives

• Develop advanced strategies for optimizing digital marketing campaigns.
• Enhance skills in leveraging data analytics for marketing decisions.
• Explore cutting-edge tools and platforms for digital marketing.
• Strengthen knowledge of customer engagement and retention strategies.

Content

Advanced SEO and Content Marketing

• Techniques for on-page and off-page SEO optimization
• Advanced keyword research and content strategy
• Creating SEO-friendly content and multimedia
• Content marketing for lead generation and brand building

Data-Driven Marketing and Analytics

• Using data to drive marketing decisions
• Understanding key performance indicators (KPIs)
• Google Analytics and other advanced analytics tools
• A/B testing and conversion rate optimization

Social Media Marketing and Paid Advertising

• Advanced strategies for social media engagement
• Leveraging paid ads on platforms like Google, Facebook, and LinkedIn
• Retargeting and remarketing techniques
• Social media influencer and affiliate marketing

Customer Engagement and Retention

• Building customer loyalty through personalized marketing
• Email marketing automation and segmentation
• Customer journey mapping and experience optimization
• Utilizing CRM systems for improved customer relationships

DATE:

1ST BATCH: 8th – 11th Apr,                                           2025    

2ND BATCH: 22nd – 25th July,                                     2025

3RD BATCH: 18th – 21th Nov,                                      2025