Strategic Marketing Planning

Objectives

• Understand the core principles of strategic marketing and its importance.
• Develop skills to create and implement effective marketing strategies.
• Learn to analyze market trends and consumer behavior.
• Explore methods to measure and optimize marketing performance.

Content

Foundations of Strategic Marketing

• Key concepts and components of strategic marketing
• The role of marketing in achieving business objectives
• Identifying target markets and customer segments
• Differentiation and positioning strategies

Market Analysis and Research

• Conducting SWOT and PESTLE analyses
• Analyzing market trends and competitive landscapes
• Understanding consumer behavior and decision-making
• Tools and techniques for market research

Developing and Implementing Marketing Strategies

• Crafting a value proposition and messaging
• Selecting appropriate marketing channels and tactics
• Budgeting and resource allocation in marketing plans
• Aligning marketing strategies with organizational goals

Measuring and Optimizing Marketing Performance

• Key performance indicators (KPIs) in marketing
• Tools for tracking and analyzing marketing outcomes
• Adjusting strategies based on performance data
• Case studies and best practices in strategic marketing

DATE:

1ST BATCH:        14th – 17th Apr, 2026       

2ND BATCH:      4th – 7th Aug, 2026 

3RD BATCH:       1st – 4th Dec, 2026