Digital Marketer Training

Digital Marketing Fundamentals
• Understand the basics of digital marketing and its importance in today’s business landscape.
• Explore the evolution of digital marketing and current trends.
Website Design and Optimization
• Learn the principles of website design and user experience (UX) optimization.
• Understand how to create user-friendly and conversion-optimized websites.
Search Engine Optimization (SEO)
• Gain insights into SEO techniques to improve website visibility and organic search rankings.
• Learn how to conduct keyword research and optimize content for search engines.
Content Marketing Strategy
• Develop a content marketing strategy that resonates with target audiences.
• Learn how to create engaging content across various digital platforms.
Social Media Marketing
• Explore social media platforms and understand their role in digital marketing.
• Learn how to create and manage effective social media marketing campaigns.
Email Marketing
• Understand the fundamentals of email marketing and its role in the digital marketing mix.
• Learn how to create compelling email campaigns and optimize for conversion.
Pay-Per-Click (PPC) Advertising
• Gain practical knowledge of PPC advertising on platforms like Google Ads and Facebook Ads.
• Learn how to set up campaigns, manage budgets, and optimize for performance.
Digital Analytics and Reporting
• Explore tools and techniques for digital marketing analytics.
• Learn how to interpret data and optimize campaigns based on insights.
Mobile Marketing
• Understand the importance of mobile marketing and strategies for mobile optimization.
• Learn how to create mobile-friendly content and leverage mobile advertising platforms.
Digital Marketing Strategy and Planning
• Develop a comprehensive digital marketing strategy aligned with business objectives.
• Learn how to plan, execute, and evaluate digital marketing campaigns effectively.
Emerging Trends in Digital Marketing
• Stay updated with the latest trends and technologies in digital marketing.
• Explore innovative strategies and case studies from industry leaders.
Capstone Project: Digital Marketing Campaign
• Apply knowledge and skills acquired throughout the course to develop and present a digital marketing campaign.
• Receive feedback and guidance from instructors to enhance campaign effectiveness.

FOR WHOM:
Online Marketers, Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

1ST BATCH: Tuesday, March 3, 2026 — Friday, March 6, 2026.

2ND BATCH: Tuesday, June 23, 2026 — Friday, June 26, 2026.

3RD BATCH: Tuesday, October 20, 2026 — Friday, October 23, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.