Strategic Marketing Planning

Foundations of Strategic Marketing

• Key concepts and components of strategic marketing
• The role of marketing in achieving business objectives
• Identifying target markets and customer segments
• Differentiation and positioning strategies

Market Analysis and Research

• Conducting SWOT and PESTLE analyses
• Analyzing market trends and competitive landscapes
• Understanding consumer behavior and decision-making
• Tools and techniques for market research

Developing and Implementing Marketing Strategies

• Crafting a value proposition and messaging
• Selecting appropriate marketing channels and tactics
• Budgeting and resource allocation in marketing plans
• Aligning marketing strategies with organizational goals

Measuring and Optimizing Marketing Performance

• Key performance indicators (KPIs) in marketing
• Tools for tracking and analyzing marketing outcomes
• Adjusting strategies based on performance data
• Case studies and best practices in strategic marketing

1ST BATCH: Tuesday, April 14, 2026 — Friday, April 17, 2026.

2ND BATCH: Tuesday, August 4, 2026 — Friday, August 7, 2026.

3RD BATCH: Tuesday, December 1, 2026 — Friday, December 4, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.