Digital Marketing for Entrepreneurs: Building an Online Presence

Building a Strong Online Presence

• Importance of having a website and online brand identity
• Choosing the right domain name and hosting platform
• Creating an engaging and user-friendly website design
• Crafting a compelling brand message and visual identity

Social Media Marketing for Entrepreneurs

• Selecting the right social media platforms for your business
• Building and engaging a social media audience
• Content strategies for different social media channels
• Paid social media advertising and promotions

Search Engine Optimization (SEO) and Content Marketing

• Introduction to SEO and its importance for visibility
• On-page and off-page SEO techniques
• Content creation for SEO: blogs, videos, and infographics
• Keyword research and optimization strategies

Measuring and Analyzing Digital Marketing Success

• Key metrics for tracking online presence (website traffic, engagement)
• Tools for monitoring digital marketing campaigns (Google Analytics, social media insights)
• Adjusting strategies based on performance data
• Scaling digital marketing efforts for growth

1ST BATCH: Tuesday, March 3, 2026 — Friday, March 6, 2026.

2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.

3RD BATCH: Tuesday, November 3, 2026 — Friday, November 6, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.