Hotel Revenue Management: Booking Practices

• Introduction to Hotel Revenue Management and Booking Practices
• Overview of Revenue Management in the Hospitality Industry
• Importance of Booking Practices in Revenue Optimization
• Types of Booking Channels and Their Impact on Revenue
• Direct Bookings vs. Online Travel Agencies (OTAs)
• Managing Distribution Channels for Maximum Revenue
• Pricing Strategies and Dynamic Pricing in Hotel Bookings
• Pricing Models and Strategies for Different Booking Channels
• Implementing Dynamic Pricing to Maximize Revenue
• Technology and Tools for Efficient Booking Management
• Reservation Systems and Channel Managers
• Utilizing Data Analytics for Booking Optimization
• Customer Relationship Management (CRM) in Booking Practices
• Building Customer Loyalty through Effective Booking Processes
• Personalization and Customization in Booking Experiences

FOR WHOM:
This course is designed for hospitality managers, general managers, revenue managers and other hospitality professionals responsible for the financial performance of their organization.

1ST BATCH: Tuesday, February 17, 2026 — Friday, February 20, 2026.

2ND BATCH: Tuesday, June 9, 2026 — Friday, June 12, 2026.

3RD BATCH: Tuesday, October 6, 2026 — Friday, October 9, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.