INTRODUCTION TO PUBLIC RELATION

Introduction to Public Relations
• Definition and scope of public relations
• Importance of public relations in modern society
• Ethical considerations in public relations
Communication Fundamentals
• Elements of communication
• Verbal and non-verbal communication
• Effective listening skills
Stakeholder Identification and Analysis
• Identifying key stakeholders
• Understanding stakeholder needs and expectations
• Mapping stakeholder relationships
Media Relations
• Building relationships with media professionals
• Preparing and delivering press releases
• Conducting successful press conferences
Crisis Communication
• Defining and identifying potential crises
• Developing crisis communication plans
• Implementing crisis communication strategies
Social Media and Public Relations
• Integrating social media into public relations strategies
• Leveraging social media platforms for effective communication
• Monitoring and responding to online conversations
Event Management
• Planning and organizing public relations events
• Promoting events through various channels
• Evaluating the success of events
Corporate Social Responsibility (CSR)
• Understanding the role of CSR in public relations
• Developing and implementing CSR initiatives
• Communicating CSR efforts to stakeholders
Public Relations Measurement and Evaluation
• Defining public relations objectives and goals
• Selecting appropriate metrics for measurement
• Analyzing and interpreting public relations data
Case Studies and Best Practices
• Analyzing successful public relations campaigns
• Identifying best practices in the field
• Applying lessons learned to future projects

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, January 27, 2026 — Friday, January 30, 2026.

2ND BATCH: Tuesday, May 19, 2026 — Friday, May 22, 2026.

3RD BATCH: Tuesday, September 15, 2026 — Friday, September 18, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.