Developing and Implementing Strategic Marketing Plans

• Introduction to Strategic Marketing Planning
• Importance of strategic marketing planning
• Key components of a marketing plan
• Market Analysis and Research
• Conducting market research
• Analyzing market trends and competition
• Setting Marketing Objectives and Strategies
• Defining clear marketing objectives
• Developing effective marketing strategies
• Marketing Mix and Tactics
• Understanding the 4Ps of marketing
• Selecting appropriate tactics for each element of the marketing mix
• Budgeting and Resource Allocation
• Allocating resources effectively
• Creating a marketing budget
• Implementation and Execution
• Rolling out the marketing plan
• Monitoring progress and making adjustments as needed
• Evaluation and Performance Measurement
• Measuring the success of the marketing plan
• Analyzing key performance indicators
• Case Studies and Best Practices
• Examining successful marketing plans
• Learning from real-world examples
• Future Trends in Strategic Marketing
• Exploring emerging trends in marketing
• Adapting strategies for future success

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, February 10, 2026 — Friday, February 13, 2026.

2ND BATCH: Tuesday, June 9, 2026 — Friday, June 12, 2026.

3RD BATCH: Tuesday, October 6, 2026 — Friday, October 9, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.