CUSTOMER SERVICE AND PUBLIC RELATIONS
Course Overview
• Understand the importance of customer service and public relations in business
• Develop effective communication skills for interacting with customers and the public
• Learn strategies for handling difficult situations and resolving conflicts
• Gain knowledge of customer service best practices and industry standards
• Explore the role of social media and digital platforms in customer service and public relations
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Introduction to Customer Service and Public Relations
• Definition and importance of customer service and public relations
• The impact of customer service and public relations on business success
Communication Skills for Customer Service
• Active listening techniques
• Effective verbal and written communication
• Body language and tone of voice
Handling Difficult Situations
• Conflict resolution strategies
• Dealing with angry or dissatisfied customers
• Diffusing tense situations
Customer Service Best Practices
• Exceeding customer expectations
• Providing personalized service
• Maintaining a positive attitude
Social Media and Digital Platforms in Customer Service
• Using social media for customer service and public relations
• Responding to online reviews and feedback
• Leveraging digital platforms to enhance customer experience
Developing a Customer-Centric Culture
• Fostering a customer-focused mindset
• Empowering employees to deliver excellent service
• Continuous improvement and feedback
Public Relations Strategies
• Building and maintaining a positive brand image
• Effective press release writing and distribution
• Organizing and participating in public events
Case Studies and Best Practices
• Analyzing successful customer service and public relations campaigns
• Learning from industry leaders and best practices
Personal Development and Growth
• Continuous learning and skill enhancement
• Networking and professional development opportunities
• Maintaining work-life balance and preventing burnout
1ST BATCH: Tuesday, February 17, 2026 — Friday, February 20, 2026.
2ND BATCH: Tuesday, June 16, 2026 — Friday, June 19, 2026.
3RD BATCH: Tuesday, October 13, 2026 — Friday, October 16, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
