PR, Etiquette, and Official and Social Protocol
Course Overview
The main objective of this Protocol and Etiquette Certification Course is to empower professionals with—
• complete knowledge and information about business etiquette and protocol
• the necessary experience and awareness to conduct themselves professionally in business meetings and other important forums
• the required skill, confidence and experience to communicate clearly, effectively and smartly, thus helping create a positive impression on the opposite person
• the necessary knowledge, information, exposure and confidence to undertake training on business etiquette and protocol for other colleagues in the organisation, thus demonstrating talent and increasing opportunities for growth and progression
• the necessary skill, capability and confidence to represent the organisation at important forums and meetings, thus helping in networking, increasing their market value and inviting more opportunities for growth and career progression
• the necessary skill and information as well as confidence and exposure to enhance one’s professional image and successfully represent the organisation, in turn enhancing the company profile
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Advantages of Business Etiquette
• Builds stronger relationships
• Promotes a positive atmosphere and work culture
• Reflects confidence
• Prevents misunderstandings
• Enhances company profile
• Promotes cross-cultural awareness
Etiquette Tips to Improve Company Culture
• Solicit feedback
• Maintain visibility
• Non-verbal communication matters
• Behave impressionably in meetings
• Respect everyone
• Give appreciation
• Punctuality is key
• Don’t gossip
• Be professional at the dining table
• Dress appropriately
Seven “C’s” of Effective Business Communication
• Completeness
• Concreteness
• Courtesy
• Correctness
• Clarity
• Consideration
• Conciseness
Factors Determining Communication Methods in Business Etiquette
• Required formality
• Need for documentation
• Urgency of response
• Required level of detail
• Number of people involved
• Sensitivity of information
Some Business Communication Methods Requiring Business Etiquette and Protocol
• Face-to-face communication
• E-mail
• Telephone
• Video conferencing
• Instant messaging and texts
• Social media
Important Aspects of Business Protocol
• Greetings and introductions
• Names and titles
• Planning and organisation
• Punctuality
• Verbal and non-verbal communication
• Business meals and tipping
• Gifting
• Attire
Important Aspects of Administrative Protocol
• Designated officers for signature and approval
• Timeframes for completion and submission
• Restrictions on information access
• Requirements on storing and archiving
• Comparative quotes for goods and services
Challenges to Business Etiquette and Protocol Development
• Lack of management support
• Lack of employee cooperation and awareness
• Insufficient training funds
• Lack of focus on continual training
• Insufficient exposure
• Cross-cultural differences
FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
1ST BATCH: Monday, March 16, 2026 — Thursday, March 19, 2026.
2ND BATCH: Tuesday, July 14, 2026 — Friday, July 17, 2026.
3RD BATCH: Tuesday, November 10, 2026 — Friday, November 13, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
