Virtual Reality (VR) and Augmented Reality (AR) in Public Relations

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Course Overview

Understand the fundamentals of VR and AR technologies in public relations
Explore innovative applications of VR and AR to enhance PR campaigns
Learn how to create immersive and interactive experiences for target audiences
Examine the benefits, challenges, and future trends of VR and AR in PR

Training Format:In-class, Virtual, In-house

Location:Lagos, Accra, Nairobi, Kigali

Language:English, French

Nigeria Price:
₦3300000

Int'l., (Nigeria) Price:
$1000

Ghana Price:
$4000

Kenya Price:
$5500

Rwanda Price:
$6000

Nigeria Price:₦3300000

Int'l., (Nigeria) Price:
$1000

Ghana Price:
$4000

Kenya Price:
$4000

Rwanda Price:
$4000

Nigeria Price: ₦3300000

Int'l., (Nigeria) Price:
$1000

Ghana Price: $4000

Kenya Price: $4000

Rwanda Price: $4000

Course Details

Introduction to VR and AR in Public Relations

Overview of VR and AR technologies
Differences between Virtual Reality and Augmented Reality
The role of immersive technologies in modern public relations

Applications of VR and AR in Public Relations Campaigns

Creating virtual events and press conferences
Interactive storytelling for enhanced audience engagement
Immersive product launches and brand experiences
Using AR for interactive media, ads, and brochures

Tools and Platforms for VR and AR Implementation

Popular VR and AR tools and platforms for PR
Integrating VR/AR into social media and PR strategies
Case studies of successful VR and AR campaigns

Benefits, Challenges, and Future Trends

Benefits of VR and AR in public relations
Addressing challenges like accessibility and cost
Ethical considerations and audience reception
Emerging trends and future opportunities for VR/AR in PR

Batch Dates

1ST BATCH: Monday, March 30, 2026 — Thursday, April 2, 2026.

2ND BATCH: Tuesday, July 21, 2026 — Friday, July 24, 2026.

3RD BATCH: Tuesday, November 24, 2026 — Friday, November 27, 2026.

Methodology

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.

Virtual Reality (VR) and Augmented Reality (AR) in Public Relations

Course Overview