Strategic Marketing, Brand Management, and Public Relations

Objectives:
• Understand the principles of strategic marketing
• Develop skills in brand management
• Learn effective strategies for public relations
Course Content:
Strategic Marketing:
• Market analysis and segmentation
• Marketing mix strategies
• Competitive positioning
• Marketing planning and implementation
Brand Management:
• Brand identity and positioning
• Brand equity and brand loyalty
• Brand extension strategies
• Managing brand crises
Public Relations:
• PR strategies and tactics
• Media relations and communication
• Crisis management in PR
• Building and maintaining a positive brand image

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 16th – 19th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025