Mastering Sales and Marketing in the Age of New Social Media

Objective:
• Understand the impact of new social media platforms on sales and marketing strategies.
• Develop skills to create and implement effective social media marketing campaigns.
• Learn techniques to engage and convert audiences on various social media platforms.
• Enhance brand visibility and customer loyalty through innovative social media practices.
• Utilize analytics and metrics to measure the effectiveness of social media marketing efforts.
Course Content:
Introduction to New Social Media Platforms
• Overview of emerging social media platforms and their unique features
• Understanding the role of social media in modern sales and marketing
Creating Effective Social Media Marketing Strategies
• Developing a comprehensive social media marketing plan
• Identifying target audiences and tailoring content to their preferences
Content Creation and Curation for Social Media
• Techniques for creating engaging and shareable content
• Utilizing multimedia (images, videos, infographics) to enhance social media presence
Engagement and Community Building
• Strategies to foster community engagement and interaction
• Building and maintaining customer relationships through social media
Social Media Advertising and Promotions
• Overview of paid advertising options on various social media platforms
• Creating and managing effective social media ad campaigns
Influencer Marketing
• Identifying and collaborating with influencers to amplify brand reach
• Measuring the impact of influencer partnerships on sales and brand awareness
Analytics and Metrics for Social Media
• Understanding key social media metrics and KPIs
• Using analytics tools to track and measure campaign performance
Social Media Trends and Innovations
• Staying updated with the latest trends and innovations in social media marketing
• Adapting sales and marketing strategies to leverage new social media features
Case Studies and Real-World Examples
• Analyzing successful social media marketing campaigns
• Learning from real-world examples and best practices in the industry
Legal and Ethical Considerations in Social Media Marketing
• Understanding legal and ethical issues related to social media marketing
• Ensuring compliance with regulations and maintaining brand integrity
Future of Social Media in Sales and Marketing
• Exploring the future trends and potential of social media in the sales and marketing landscape
• Preparing for the evolving digital marketing environment

FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        4th – 7th Mar,                   2025      

2ND BATCH:       17th – 20th June,              2025

3RD BATCH:       21st – 24th Oct,                 2025