Effective Marketing Manager Workshop

Objective:
• Equip marketing managers with the essential skills and knowledge to succeed in their roles.
• Enhance strategic thinking and decision-making capabilities in marketing management.
• Develop leadership and communication skills necessary to lead and inspire marketing teams.
• Provide practical insights and techniques to implement effective marketing strategies and campaigns.
• Foster a customer-centric approach and improve customer relationship management.
Course Content:
Understanding Marketing Management
• Gain a comprehensive understanding of marketing management principles and practices.
• Explore the role of marketing managers in organizations and their responsibilities.
Strategic Marketing Planning
• Learn how to develop and implement strategic marketing plans aligned with organizational goals.
• Understand market analysis, segmentation, targeting, and positioning strategies.
Marketing Research and Analysis
• Explore techniques for conducting marketing research and analyzing market trends.
• Learn how to interpret data to make informed marketing decisions.
Consumer Behavior and Insights
• Understand consumer behavior theories and how they influence marketing strategies.
• Gain insights into consumer trends and preferences to enhance marketing campaigns.
Brand Management
• Learn principles and best practices for building and managing strong brands.
• Explore brand positioning, brand equity, and brand loyalty strategies.
Digital Marketing Strategies
• Develop skills in digital marketing channels such as social media, email marketing, and SEO.
• Learn how to create and optimize digital marketing campaigns to reach target audiences.
Advertising and Promotional Strategies
• Explore various advertising and promotional techniques and their effectiveness.
• Learn how to create compelling advertising campaigns and promotional strategies.
Marketing Metrics and ROI
• Understand key marketing metrics and how to measure the return on investment (ROI) of marketing activities.
• Learn techniques for evaluating marketing performance and optimizing marketing spend.
Leadership and Team Management
• Develop leadership skills to effectively manage and motivate marketing teams.
• Learn how to foster collaboration, creativity, and innovation within the marketing department.
Customer Relationship Management (CRM)
• Understand the importance of CRM and strategies for improving customer relationships.
• Learn how to implement CRM systems and use customer data to personalize marketing efforts.
Ethical and Legal Issues in Marketing
• Explore ethical considerations and legal issues in marketing practices.
• Learn how to navigate regulatory frameworks and maintain ethical standards in marketing activities.

FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        28th – 30th Apr,                 2025      

2ND BATCH:       12th – 15th Aug,               2025

3RD BATCH:       9th – 12th Dec,                  2025