Developing and Implementing Effective Strategic Marketing Plans Course

Objective:
• Gain a comprehensive understanding of strategic marketing planning and its importance.
• Develop skills to create, implement, and evaluate effective marketing plans.
• Learn techniques for market analysis, segmentation, targeting, and positioning.
• Enhance ability to align marketing strategies with business objectives and market trends.
• Foster skills in measuring and optimizing marketing performance.
Course Content:
Understanding Strategic Marketing Planning
• Importance of strategic marketing in achieving business objectives
• Key components of a strategic marketing plan
Market Analysis and Research
• Techniques for conducting market research and competitive analysis
• Identifying market trends, opportunities, and threats
Segmentation, Targeting, and Positioning (STP)
• Methods for segmenting the market and identifying target audiences
• Strategies for effective market positioning and differentiation
Developing Marketing Objectives and Strategies
• Setting SMART marketing objectives aligned with business goals
• Formulating marketing strategies to achieve desired outcomes
Creating the Marketing Mix
• Developing product, price, place, and promotion strategies
• Integrating digital and traditional marketing channels
Implementation of Strategic Marketing Plans
• Planning and coordinating marketing activities and campaigns
• Managing resources and timelines for effective execution
Performance Measurement and Optimization
• Key performance indicators (KPIs) for evaluating marketing effectiveness
• Techniques for analyzing and optimizing marketing performance
Budgeting and Resource Allocation
• Creating and managing marketing budgets
• Allocating resources effectively to maximize ROI
Aligning Marketing with Business Strategy
• Ensuring marketing strategies support overall business objectives
• Adapting to changing market conditions and business environments
Case Studies and Real-World Applications
• Analyzing successful strategic marketing plans from various industries
• Applying learned concepts to real-world scenarios and business challenge

FOR WHOM:
Marketing Staff, Managers/Supervisors, Sales Representatives and Senior Customer Service Staff in various segments of the organization in both the Public and Private Sectors.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        21st – 24th Jan,                 2025      

2ND BATCH:       13th – 16th May,              2025

3RD BATCH:       26th – 29th Aug,               2025