Social Media Strategy for Communication and PR

Social Media Strategy Fundamentals
• Introduction to social media strategy
• Key components of a successful social media strategy

Creating Effective Social Media Campaigns
• Planning and goal setting for social media campaigns
• Content creation and curation strategies
• Engaging with the audience through social media platforms

Social Media Analytics and Measurement
• Introduction to social media analytics tools
• Metrics and key performance indicators (KPIs) for social media
• Analyzing and optimizing social media campaigns

Crisis Management and Reputation Building
• Developing a crisis management plan for social media
• Strategies for reputation management and brand monitoring
• Case studies and best practices in crisis communication

Ethics and Best Practices in Social Media Communication
• Ethical considerations in social media usage
• Legal aspects and compliance in social media communication
• Creating and maintaining a positive brand image

Practical Applications and Case Studies
• Implementing a social media strategy
• Case studies of successful social media campaigns
• Group exercises and practical applications

1ST BATCH: Tuesday, March 10, 2026 — Friday, March 13, 2026.

2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.

3RD BATCH: Tuesday, November 10, 2026 — Friday, November 13, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.