Hospitality Events and Conferences Management Course

Planning for Events and Conferences
• Collecting Information Needed in Planning
• Setting Smart Objectives
• Preparing the Event Plan with Detailed Activities and Schedules
• Selecting the Venue and Agreeing on the Site of the Event or Conference

Organization of the Event or Conference
• Choosing the Human Resources for the Management of the Event or Conference
• Forming Different Specialized Committees
• Training/Motivating the Teams in Charge of Managing the Event or Conference

Promotional Activities for Events and Conferences
• Promotion and Advertisement of Events or Conferences
• Steps Needed for the Promotion and Marketing of the Event or Conference
• Setting a Plan for the Promotion of Events and Conferences

The Different Functions for Managing Events and Conferences
• The Official Airline Carrier
• Arrangements with Hotels
• Conference Registration Activities
• The Scientific Program and Choosing Speakers
• Media Coverage During the Event or Conference
• Managing the Event, Conference or Scientific Meeting
• The Different Social Activities

Organizing of Exhibitions
• Planning for Exhibitions
• Promoting and Marketing Exhibitions
• Renting Exhibition Space
• Organizing and Managing of Exhibitions
• Steps in the Actual Implementation of Exhibitions Plans

The Financial Aspects of the Conference
• Preparing the Conference Budget
• Controlling Expenditures According to the Budget
• Deciding on the Registration Fees
• Controlling the Cash Flow

Follow Up and Evaluation of Conference and Events Activities
• Monitoring the Event or Conference Activities
• Dealing with Implementation Problems
• Preparing the Final Report

FOR WHOM:
Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of Public Relations.

1ST BATCH: Tuesday, February 10, 2026 — Friday, February 13, 2026.

2ND BATCH: Tuesday, June 2, 2026 — Friday, June 5, 2026.

3RD BATCH: Monday, September 28, 2026 — Wednesday, September 30, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.